Asset Value S.r.l., represented by its legal representative, with registered office in Reggio Calabria, Via Quarnaro Primo, n.6, 89135 (VAT no. 03331070809) PEC: assetvalue@pec.it PEO: info@assetvalue.it (hereinafter, "Data Controller"), acting as Data Controller pursuant to Articles 4, 7 and 24 of EU Regulation 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data (hereinafter, "Regulation"), hereby informs you, pursuant to Articles 13 and 14 of the Regulation, that it will process the personal data of website users.

1. Subject of processing (what data we collect)

REGISTRATION: Upon registration (as an end user or company) we will collect the following data: First and last name, postal code, city, province, email, phone, company name, tax code/VAT number, PEC, unique code, bank name, IBAN, username and password.

At the time of registration we will save log data and the IP address.

IF YOU USE THE CHAT: We may collect the following data:

1. Date and time of website visits;
2. Technical information such as screen resolution, operating system, browser type and device type;
3. Geolocation data (country and city);
4. IP address;
5. First and/or last name;
6. Email address;
7. Phone number.

In any case: please note that the email address provided by the data subject will be exported to a CRM for the sending of newsletters - or SMS - for commercial purposes, pursuant to Article 130, paragraph 4 of the Privacy Code.

2. Legal basis and purposes of processing

The data will be processed to enable the activities connected to the establishment and management of the service requested from the Data Controller.

In particular, the processing will pursue the following purposes:

1. The processing of data is primarily necessary for the performance of pre-contractual measures or the execution of the contract to which the data subject is a party, and subsequently for fulfilling legal obligations (including accounting and tax obligations).
2. The processing of data may be necessary to exercise a right before a court in the event of issues in pre-contractual/contractual relations.
3. Regarding log data and IP address saved at the time of registration, these data may be needed if the completion of registration is disputed, or if issues arise relating to the billing of products purchased following registration. The purpose is the legitimate interest of the company in keeping track of when the registration phase was completed.

Data will be processed lawfully, fairly and with strict confidentiality, in compliance with adequate security measures as required by the Code and the Regulation.

Processing will be carried out by digital means. Data will not be subject to public disclosure.

3. Processing methods

The Data Controller will process personal data for the time necessary to fulfil the above purposes and, in any case, regarding billing data, for no more than 10 years from the date of purchase. Data relating to registration will be processed until you decide to delete your account. We will delete "dormant" customers after 12 years from the last purchase. The email added to the mailing list will be used for the above purposes until deletion by the user and in any case no more than 5 years from the sending of the last email containing commercial information. Chat data will be deleted after 2 years.

4. Data disclosure

The Data Controller may disclose data for the purposes referred to in art. 2 to all parties to whom disclosure is required by law for the performance of legally required activities. Data will not be subject to public disclosure. The sender's and recipient's data (name, address and phone number) will also be disclosed to couriers (appointed as data processors) for the provision of the requested service. The list of data processors is available at our offices.

5. Data storage and transfer

The management and storage of personal data will take place on servers located within the European Union belonging to the Data Controller and/or third-party companies that have been duly appointed as Data Processors.

6. Rights of the data subject

The customer, as data subject, has the rights referred to in Article 15 of the Regulation, namely:

1. The data subject has the right to obtain confirmation of whether or not personal data concerning them exist, even if not yet recorded, and to receive such data in an intelligible form.
2. The data subject has the right to obtain information on:
   • The origin of the personal data;
   • The purposes and methods of processing;
   • The logic applied when processing is carried out with the aid of electronic instruments;
   • The identification details of the Data Controller, processors and representative;
   • The subjects or categories of subjects to whom the personal data may be communicated or who may learn of them as designated representative in the State's territory.
3. The data subject has the right to obtain:
   • The updating, rectification or, where of interest, the integration of data;
   • The erasure, anonymisation or blocking of data processed in violation of law;
   • Confirmation that the above operations have been brought to the attention of those to whom the data were communicated.
4. The data subject has the right to object, in whole or in part:
   • On legitimate grounds, to the processing of personal data concerning them;
   • To the processing of personal data for purposes not covered by Article 2.

Also pursuant to Articles 15 et seq. of the GDPR, the user has the right to request at any time access to their personal data, its rectification or erasure, restriction of processing, and to receive their data in a structured, commonly used and machine-readable format. At any time, the user may withdraw consent pursuant to Article 7 of the GDPR.

The data subject may at any time exercise the above rights by sending:

• A registered letter to: Asset Value S.r.l., Via Quarnaro Primo, n.6, 89135 Reggio Calabria (VAT no. 03331070809);
• An email to: info@assetvalue.it.

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